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Marketing: Hacking the Unconscious

Series 1

Food Tubs, Facebook and Fetishes

Duration: 14 minutes

on BBC Radio 4 FM

Available for over a year

Rory Sutherland looks at how certain brands, from Tupperware to Ann Summers, harness the power of social proofing - our desire to align our consumer purchases with 'people like us' Show more

This listing contains language that some may find offensive.

BBC Radio 4 FM

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