Extensive coverage of the first big Grand Prix of the new season from Ostrava in the Czech Republic, with John Rawling and Allison Curbishley. Plus Sports Shorts. Presented by Mark Saggers.
9.30-10.00 Brand It like Beckham
2/4. Paul McKenzie investigates the links between sports and commercial branding. This edition explores the marketing prowess of global giants Manchester United - including an interview with marketing director Peter Draper - and, across the Atlantic, the New York Yankees (baseball) and the LA Lakers (basketball).
There are more than 5 million programme listings in Genome. This is a
historical record of the planned output and the BBC services of any
given time. It should be viewed in this context and with the
understanding that it reflects the attitudes and standards of its time
- not those of today.
Genome is a digitised version of the Radio Times from 1923 to 2009 and
is made available for internal research purposes only. You will need to
obtain the relevant third party permissions for any use, including use in
programmes, online etc.
This internal version of Genome, which includes all the magazine covers,
images and articles as well as the programme listings from the Radio
Times, is different to the version of BBC Genome that is available
externally/to the public. It is only available inside the BBC network.