In the third of this week's programmes, Trevor Beattie looks at the power of persuasion. With clips from Peter York's Eighties and The Money Programme's documentary Pester Power. Plus an edition of The Late Show, looking at subliminal advertising, and a Nationwide film about a couple who shop once a year.
More classic clips from the world of children's TV. Featuring Noel Edmonds's Multi-Coloured Swap Shop. Plus Rohan Senior, from the West End musical Chicago, performs his own version of the theme tune to Jim'll Fix It.
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understanding that it reflects the attitudes and standards of its time
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