THIS evening, in the course of his series of talks, Mr. Knights passes on from the psychology to the technique of salesmanship. He deals with the ideal selling personality, the extent of influence of the personal factor, and the fundamental principles upon which selling technique should be based.
T ISTENERS to the series of talks on Aims and Ideals in the, Theatre' have now heard confessions of faith by representative producers high-brow and low ; producers of musical
. comedy, Shakespeare-in-modem-dress,
Restoration revival, spectacle at Drury Lane, amateur productions at Cam-bridge, and strange plays by authors with stranger names. Tonight the B.B.C.'s dramatic critic will sum up the total result, and those people who cannot quite resolve for themselves the differing viewpoints of the various talkers will be glad of the assistance of Mr. Agate's thorough knowledge of the theatre and robust common-sense.
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