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This is Marketing: 2: Know Your Consumer

on BBC One London

A Businessman's Guide to his customers.

Who are your customers and what do they want? An A, B, C, D, E of modern market research, illustrated by a sample of women drinkers.
Introduced by Christopher Chataway.
(First shown on BBC-2)

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Contributors

Presenter:
Christopher Chataway
Producer:
Tony Matthews

BBC One London

About BBC One

BBC One is a TV channel that started broadcasting on the 20th April 1964. It replaced BBC Television.

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