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The Persuaders

Synopsis

We have produced a Style Guide to help editors follow a standard format when editing a listing. If you are unsure how best to edit this programme please take a moment to read it.
looks at the world of advertising and marketing
Tonight: The Whisper that Shouts
Why should a soft-drinks company subsidise a new range of books? Or an insurance group cut the cost of opera-going? Or a German firm Put money into that most British of sports, point-to-point?
More than £30-million a year is now being invested by sponsors in sports and the arts. David Tindall asks if sponsorship is simply a kind of soft sell. What do sponsors get in return? How much do they influence sports like motor racing, cricket and tennis?
Film editor BARBARA PLUCK Director MICHAEL TOSH Producer DAVID MARTIN BBC Scotland

Contributors

Unknown: David Tindall

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About this project

This site contains the BBC listings information which the BBC printed in Radio Times between 1923 and 2009. You can search the site for BBC programmes, people, dates and Radio Times editions.

We hope it helps you find information about that long forgotten BBC programme, research a particular person or browse your own involvement with the BBC.

Through the listings, you will also be able to use the Genome search function to find thousands of radio and TV programmes that are already available to view or listen to on the BBC website.

There are more than 5 million programme listings in Genome. This is a historical record of the planned output and the BBC services of any given time. It should be viewed in this context and with the understanding that it reflects the attitudes and standards of its time - not those of today.

To read scans of the Radio Times magazines from the 1920s, 30s, 40s and 50s, you can navigate by issue.

Feedback about The Persuaders, BBC One London, 20.30, 23 August 1979
Please leave this link here so we can find the programme you're referring to: http://genome.ch.bbc.co.uk/b67ca0bc2a4841aeb93dc26467ac884e

Welcome to BBC Genome

Genome is a digitised version of the Radio Times from 1923 to 2009 and is made available for internal research purposes only. You will need to obtain the relevant third party permissions for any use, including use in programmes, online etc.

This internal version of Genome, which includes all the magazine covers, images and articles as well as the programme listings from the Radio Times, is different to the version of BBC Genome that is available externally/to the public. It is only available inside the BBC network.

Your use of this version of Genome is covered by the BBC Acceptable Use of Information Systems Policy and these terms.

BBC Guidance

This historical record contains material which some might find offensive
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