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Business Nightmares with Evan Davis

Episode 2: Marketing Mess-ups

Duration: 1 hour

First broadcast: on BBC Two ScotlandLatest broadcast: on BBC One Northern Ireland

Evan Davis uncovers the astonishing inside stories of how some of world's most successful businesses have made monumental mistakes. With British business leaders including Sir Richard Branson, Sir Martin Sorrell and Rita Clifton, Evan reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

Company insiders give their own accounts of these very public blunders, including how a bestselling soft drink hit the headlines and fell from favour; why there was such a backlash to a blip in a computer giant's usually faultless PR handling; and how a jewellery empire was toppled with a few careless comments. Evan extracts universal lessons from each exceptional error in this essential guide to what not to do in business. Show less

Contributors

Presenter:
Evan Davis
Presenter:
Evan Davis
Executive Producer:
Dominic Crossley-Holland
Executive Producer:
Dominic Crossley-Holland
Series Producer:
Ruth Shurman
Series Producer:
Ruth Shurman

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