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The Ad Factor


We have produced a Style Guide to help editors follow a standard format when editing a listing. If you are unsure how best to edit this programme please take a moment to read it.
The second of three films this week about advertising.
Guinness - the Creative. Following the team at Hal Henry as it goes through the process of putting together a campaign for Guinness, to be shown in Ireland, based around the Gaelic sport of hurling. Armed with only a substantial amount of product research and inquisitive minds, the team has to come up with a plan that the client will agree to back. See Monday's Choice. (5) <w) The final episode is tomorrow at 11.20pm
ADDITIONAL INFORMATION: for a free information pack and more details about Open University programmes, call [number removed] (national rate) or turn to Ceefax page 627. Website: www.open2.net
Followed by Turning Points Tim Smit recalls the moment when he decided to embark on the Eden Project. (S)


Unknown: Hal Henry
Unknown: Tim Smit

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About this project

This site contains the BBC listings information which the BBC printed in Radio Times between 1923 and 2009. You can search the site for BBC programmes, people, dates and Radio Times editions.

We hope it helps you find information about that long forgotten BBC programme, research a particular person or browse your own involvement with the BBC.

Through the listings, you will also be able to use the Genome search function to find thousands of radio and TV programmes that are already available to view or listen to on the BBC website.

There are more than 5 million programme listings in Genome. This is a historical record of the planned output and the BBC services of any given time. It should be viewed in this context and with the understanding that it reflects the attitudes and standards of its time - not those of today.

Feedback about The Ad Factor, BBC Two England, 23.20, 1 May 2001
Please leave this link here so we can find the programme you're referring to: http://genome.ch.bbc.co.uk/9459e00244c647428e5121ad6218844d

Welcome to BBC Genome

Genome is a digitised version of the Radio Times from 1923 to 2009 and is made available for internal research purposes only. You will need to obtain the relevant third party permissions for any use, including use in programmes, online etc.

This internal version of Genome, which includes all the magazine covers, images and articles as well as the programme listings from the Radio Times, is different to the version of BBC Genome that is available externally/to the public. It is only available inside the BBC network.

Your use of this version of Genome is covered by the BBC Acceptable Use of Information Systems Policy and these terms.

BBC Guidance

This historical record contains material which some might find offensive
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